# Overview

The **Brand Portal** is an API and abstraction layer that allows brand and developers to easily interact with the Brand Protocol. 

The Portal includes new primitivies optimized for brand loyalty and community programs, including **onchain balances, tokenized RWAs,** and **onchain status**.

The Portal can be used by brands directly or by the vendors who serve them. The flow below shows how Hang Loyalty uses the portal to manage onchain cashback for a brand loyalty program.

<figure><img src="/files/dLQbHdfYFqEL6upsTvX0" alt=""><figcaption></figcaption></figure>


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://protocol.hang.com/the-portal/overview.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.