Overview

The Brand Portal is an API and abstraction layer that allows brand and developers to easily interact with the Brand Protocol.

The Portal includes new primitivies optimized for brand loyalty and community programs, including onchain balances, tokenized RWAs, and onchain status.

The Portal can be used by brands directly or by the vendors who serve them. The flow below shows how Hang Loyalty uses the portal to manage onchain cashback for a brand loyalty program.