Functionality

Tokens

The Brand Portal makes it easy for brands and devlopers to tokenize assets, manage tokens, and track usage. All it takes is a single API call to create, distribute, or run analytics on a token.

Tokenized RWAs can be linked to inventory via the Brand Protocol's POS and ecommerce integrations.

Markets

Brands can create and manage their marketplaces directly through the portal. The Brand Protocol is set up to provide a high degree of flexibility to brands, enabling them to set custom rules, fees, and permissions for their marketplaces.

Lending Pools

Anyone can credit a DeFi pool using the Brand Portal. When creating a pool, the creator sets the collateral rules, interest rules, liquidation rules, and access permissions. Once a pool is created, anyone with access can participate as a lender or a borrower.

Cross Compatibility

Brand Protocol enables any brand in the ecosystem to partner and collaborate with any other brand. Partner programs can take advantage of users’ onchain status, token holdings, and history to build the most engaging experience. When available, cross-brand programs can also take advantage of the unique data from the Brand Oracle.

For example, QSR brand 1 can organize a breakfast promotion available only to QSR brand 2 customers who have the ‘early riser’ badge.