Brand Oracle

The Brand Oracle is the world's first bridge between the blockchain and brand's real world data sources. The Oracle builds on Hang's experience with brand data integrations, and will enable novel onchain services backed by realworld data.

Data Sources:

POS and Ecomm

Square, Shopify, Toast, Revel, Aloha NCR, and more are supported at launch. Order-level data with line items and aggregate figures can be used for onchain services including the Brand DeFi protocol.

CRM Data

Data from marketing and guestbooks can also be integrated with the Brand Protocol. This can be used to build products like cross-brand promotions.

CDP Data

Hang (LLC) builds the premier CDP-unification platform for brands, which will be supported alongside other CDP platforms from launch. CDP integrations will allow more robust aggregate performance figures and higher brand trust for onchain services.