Relationship with the Brand Protocol

At launch, we expect Hang Corp to be the largest customer of the Brand Protocol. Hang will onboard dozens of brands and hundreds of thousands of users to the protocol on day one, and will continue to leverage the network as our business grows.

Due to the open nature of the network, brands and other software vendors will also be able to directly leverage the network, growing the reach beyond Hang’s family of brands.

However, even without any outside customers, Hang Foundation’s business will continue to grow as Hang Corp’s business grows.