The Brand Protocol Litepaper
  • The Brand Protocol
  • Problem
  • Hang Corp
    • Overview
    • Relationship with the Brand Protocol
  • Hang Foundation
    • Overview
    • Bounties
  • The Protocol
    • Overview
    • Sequencer
    • Sentinel Nodes
    • Bridge
    • Brand Oracle
    • Primitives
      • Tokens
        • RWAs
        • Brand Credits
        • User Status
      • Permissioned Marketplace
      • Brand DeFi Protocol
    • Fees
  • The Portal
    • Overview
    • Functionality
    • API Usage
      • Examples
    • Pricing
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Problem

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Last updated 11 months ago

Problem

As Hang moved more of our platform onchain, we began to face a new set of issues:

  • Performance is too slow

  • Fees are too high and unpredictable

  • The right primitives for onchain loyalty do not yet exist

  • Brand concerns about privacy

  • Brand desire to control marketplaces

We realized that Hang isn't the only organization in the world facing these problems. That's why we decided to spin up the , which will build a new chain and software layer that solves all the problems with current onchain loyalty.

Hang Foundation