Problem

Problem

As Hang moved more of our platform onchain, we began to face a new set of issues:

• Performance is too slow

• Fees are too high and unpredictable

• The right primitives for onchain loyalty do not yet exist

• Brand concerns about privacy

• Brand desire to control marketplaces

We realized that Hang isn't the only organization in the world facing these problems. That's why we decided to spin up the Hang Foundation, which will build a new chain and software layer that solves all the problems with current onchain loyalty.