> For the complete documentation index, see [llms.txt](https://protocol.hang.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://protocol.hang.com/the-brand-protocol.md).

# The Brand Protocol

## Mission

The **Brand Protocol** is the first blockchain network developed specifically to serve the needs of brands and their communities. The Brand Protocol is optimized for low & stable fees, high throughput, and customization including privacy controls.

## Background

The Brand Protocol is the culmination of years of experience serving millions of customers via onchain loyalty programs. It was envisioned by the team at [**Hang**](/hang-corp/overview.md) and built by the [**Hang Foundation**](/hang-foundation/overview.md)**.**  The Protocol is built to address the [**problems**](/problem.md) encountered by Hang as the world's first onchain loyalty company.

## Design

The Brand Protocol is designed to be the best place for brands to build on chain. [**Fees**](/the-protocol/fees.md) are low, stable, and denominated in USD. 

The Protocol includes new [**primitives**](/the-protocol/primitives.md) tailored for brand loyalty programs, including tokenized assets, brand credits, and user status. The Protocol also makes it easy for brands to spin up [**marketplaces**](/the-protocol/primitives/permissioned-marketplace.md) with custom dynamics and access permission.

The[ **Brand Oracle**](/the-protocol/brand-oracle.md) connects directly with brand POS and ecommerce systems to bring real world data on chain. This enables entirely new categories of product, like a novel [**DeFi paradigm**](/the-protocol/primitives/brand-defi-protocol.md) that allows brands to borrow against brand credits.

## Components:

### [The Network ](/the-protocol/overview.md)

### [The Portal](/the-portal/overview.md)