> For the complete documentation index, see [llms.txt](https://protocol.hang.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://protocol.hang.com/the-protocol/primitives/tokens.md).

# Tokens

The Brand Protocol gives brands easy to use primitives for each of the core aspects of a loyalty program: [r**ewards**](/the-protocol/primitives/tokens/rwas.md)**,** [**brand credits**](/the-protocol/primitives/tokens/brand-credits.md)**,** and [**user status.**](/the-protocol/primitives/tokens/user-status.md)

By creating abstractions that brands are familiar and comfortable with, the Brand Protocol makes it easy for even legacy web2 brands to move onchain.