The Brand Protocol
Mission
The Brand Protocol is the first blockchain network developed specifically to serve the needs of brands and their communities. The Brand Protocol is optimized for low & stable fees, high throughput, and customization including privacy controls.
Background
The Brand Protocol is the culmination of years of experience serving millions of customers via onchain loyalty programs. It was envisioned by the team at Hang and built by the Hang Foundation. The Protocol is built to address the problems encountered by Hang as the world's first onchain loyalty company.
Design
The Brand Protocol is designed to be the best place for brands to build on chain. Fees are low, stable, and denominated in USD.
The Protocol includes new primitives tailored for brand loyalty programs, including tokenized assets, brand credits, and user status. The Protocol also makes it easy for brands to spin up marketplaces with custom dynamics and access permission.
The Brand Oracle connects directly with brand POS and ecommerce systems to bring real world data on chain. This enables entirely new categories of product, like a novel DeFi paradigm that allows brands to borrow against brand credits.
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